Study visual trends and technological changes, and follow your industry leaders to keep up with new developments. Read relevant articles regularly and build yourself a pool of great inspiration.

First understand your clients business model then understand its users. What are the pain points users have and how can you solve them, while pushing company’s business goals.

Benchmarking is a must for every product or project as it helps finding best practices and getting inspired. But don´t just copy your heroes. Find your own way and tell your own story!

Simplicity is a hard work, but it pays off. Keep it as simple and intuitive as possible and find unique, unexpected solutions for your problems. The best interface is one you don´t notice.

Prototyping and user-testing is important to proof your designs and test them under almost real conditions. Listen to people. Don´t stick to features you like, if they don't get them.

Design sustainable and keep the brand in mind. Work with design systems, layout grids and pattern libraries to guarantee consistency and an easy design handoff to development teams.