DressLikeMe aggregates products from over 500 of the top trending fashion shops in one place and offers a personalized shopping experience powered by AI.
The machine learning engine finds similiar products as well as fitting products for outfits posted by fashion influencers.
Client
DressLikeMe LLC
Role
Senior Product Designer
Location
Remote
Brief
Redesign dresslikeme.com to attract a whole lot of new business to the fashion platform
Challenge
Create a world class design with a low budget that equals the competition and attracts new users, influencers, investors and cooperation partners.
Solution
To help DressLikeMe rise and shine I created a new appealing look, redesigned all existing pages, and designed new features like outfits, magazine section, blog articles, a logged in area with a personalized feed, sales dashboards for influencers and various landing pages for advertising purposes to name just a few.
Recreating the brand
To distinct the DressLikeMe brand from the competition I added new colors and created a unique look.
Dark
#333334
Beige
#EAD9BD
White
#FFFFFF
Pastel
#F4F7F8
Headline
PT Sans Regular
Title
PT Sans Bold
Copy
PT Sans Regular
Logo
refreshed
Custom icon set
In the style of the design mark I created a custom icon set in order to get a consistent look and feel throughout the product.
Fashion browsing
The core of DressLikeMe is fashion browsing. To filter hundreds of thousands of products, I designed a very simple and clear interface based on best practices learned from popular fashion shops.
Ad landing pages
To gain popularity I designed several landing pages which were then advertised via facebook and instagram ads.
Influencer friendly
To get influencers encouraged to post new content, they are participating by default on sales from products that the machine learning engine automatically matches with uploaded outfits.
Result
The new design was a game changer for DressLikeMe and it opened up a lot of new possibilities for their business.
